Partner Showcase

An Extension of Your Team

Working together with Pets at Home on their Exclusive Portfolio of Brands.

“Larisa was great to work with, working closely with myself, product development and buying teams. Her breadth of knowledge, expertise and experience in Brand Management and Planning, ensured we evolved our Own Brand Portfolio across several exclusive Own Brand Propositions, taking our position from strength to strength in the market to delight our customers. Each proposition was carefully curated based on customer research and insights, with clarity on our unique brand identity and proof points, which translated across all customer facing touchpoints, from product packaging to marketing communications. I would recommend Larisa, if you are looking for support and an extra pair of hands in accelerating your brand growth strategically”

Jill Mason, Head of Own Brand Strategy - Pets at Home.

Pets at Home, a well-loved pet care specialist and retailer, was a client from 2020 to 2023. We developed a strong partnership during this period, implementing brand management and planning across all touchpoints from strategy to product launch. Their Own Brand Portfolio experienced significant growth through aligned propositions, a unique identity, and clear communication across retail activation channels and product packaging. Pets at Home wanted to continue to differentiate and be the leading trustworthy expert in providing solutions for pet parents. We collaborated closely with their own brand strategy team, working cross-functionally with product development, buying, marketing, and external partners on an ongoing basis, and facilitated cross-functional workshops and developed brand plans.

As a result, several successful new and existing brands launched with incremental growth across Pets at Home Own Brand Portfolio in Food and Accessories - including Wainwright’s, 3 Peaks, AVA, Seriously Good, and Pets at Home Essentials, Core & Health & Wellbeing Proposition.