The path to purchase is an important part of understanding your customer journey, it is an effective framework used when developing your marketing strategy for implementation.

We have a wealth of experience in this area and can assist you and your brand in making the right plan to suit your needs.

Most marketers are aware of the original 4P’s of marketing which were developed in 1960 by E Jerome McCarthy as part of his book “Basic Marketing: A Managerial Approach”. This theory served as the foundation of marketing focusing on product, price, place and promotion. This was then extended by Stephen Booms and Mary Jo Bitner adding 3 extra elements in their book titled “Services Marketing” which was intended to help organisations better understand and respond to the needs of customers in a services-based industry. This takes into consideration people, processes and physical evidence.

If your brand is hoping to engage with new customers, or establish a powerful presence online. Utilise these 10 actionable marketing tactics to get off on the right foot.

As we move into the new year, it's important to take a look at your business, ensuring you have the essential brand foundations, a clear strategy and plan in place to set yourself up for future success.

The recent shift in shopping habits led consumers and brands to turn to E-commerce and direct-to-consumer to optimise the customer's journey.

We look at five purpose-led brands that stood out from the crowd this past year. And how they will inspire your marketing strategy for 2022.